Monday, 13 Aug 2012 08:02 GMT

Crook helps Antalis McNaughton build

Following the recent naming of experienced industry hand Michael Crook as its product manager, the sign and display division of Antalis McNaughton has revealed that the company is making in-roads into the market share of some key competitors.

Based at the firm’s head office in Leicestershire, Crook's stated aim is to boost the market position of the division and help the company grow overall as a result. Antalis McNaughton has identified the growing sign and display market as a key growth sector for itself and is keen to boost its presence in the industry.

“I am delighted to join Antalis McNaughton at this exciting time, with great brands already in place and the recent launch of Coala across Europe, Antalis McNaughton is geared for growth with more innovative products coming soon,” commented Crook on his arrival to the firm.

I am delighted to join Antalis McNaughton at this exciting time, with great brands already in place and the recent launch of Coala across Europe, Antalis McNaughton is geared for growth with more innovative products coming soon”

Crook has brought with him a wealth of experience, having spent the last 15 years working in the large-format digital market. Starting out in direct sales, Crook moved into product support and then product and business development—mainly for Robert Horne, but latterly with the Paperlinx digital solutions team as product and business development manager (consumables).

“I look forward to meeting everybody and helping Antalis McNaughton to develop the digital knowledge base, and product range, as we continue to grow,” Crook adds.

The experience of Crook could prove invaluable to the sign and display division of Antalis McNaughton as it looks to move forward and fully establish itself in the competitive, but profitable, market place.

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