Friday, 30 Nov 2012 16:02 GMT

Kardashians get the Hollywood treatment

Signs and graphics company, Hollywood Monster, have helped American reality stars, the Kardashian sisters, launch their new clothing range in the UK.

The Birmingham-based firm produced the backdrop for the Kardashian Kollection launch for Dorothy Perkins—which took place at London’s Westfield White City.

The stage dressings provided a striking background foe the event, which saw sisters—Kim, Kourtney and Khloe—meet thousands of fans at the prominent location.

We are delighted to have worked alongside Westfield on multiple major events with international stars”

This is the latest of projects Hollywood Monster has worked on at the site as director, Simon McKenzie, explains: “We are delighted to have worked alongside Westfield on multiple major events with international stars, and at the moment you don’t get much bigger in the celebrity world than the Kardashians.”

The firm also supplied stage graphics for pop star, Taylor Swift, when she switched on the Westfield white City Christmas lights.

In addition, it also created and installed Europe’s largest ever banners at the site, and dozens of banners for the London 2012 Olympic Games in the summer.

In order to undertake such high-profile projects, the firm has continued to invest in state-of-the-art printing technology.

This in turn has allowed it to produce the ranging media that has been required, including large banners and advertising hoardings—all being installed at sites such as sports stadiums and festivals, as well as shopping centres.

And having established itself as a key player in this market, the firm could be set for future work as new events are announced throughout the next twelve months.

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