Tuesday, 23 Jul 2013 12:43 GMT

The Sun launches royal baby billboard campaign

The Sun, as you would expect, has been quick to capitalise on the royal baby with the launch of a billboard campaign running across railway stations in the UK

Planned and booked by M/SIX and Kinetic, it will appear on JCDecaux's Transvision Screens nationwide.

Other large-format royal baby displays included Tower Bridge turning vlue, the London Eye going red,white, and blue, as well as the BT tower (below) using 529,750 LEDs to tell the world the sex of the baby.
jmgf