As part of the launch, the association constructed a UK pavilion as its centrepiece to help attract interest in its service and showcase what it can offer to companies.
Peter Kiddell, FESPA UK director, says he is delighted with the interest the association was able to build up at the event.
He adds: “It wasn’t just about member recruitment, but informing the market of the importance of FESPA associations in the ‘Profit for Purpose’ ethic of FESPA.”