The Wakefield-based firm made the decision to invest after having taken an early look at the device whilst on a recent visit to Mimaki’s UK and Irish distributor, Hybrid Services, with reseller Granthams.
“Being the first print company in the UK to install a 1.6m JV400-SUV means we stay at the forefront of the rapid turnaround sector,” says owner Anthony Wood.
“We need the capability to instantly finish prints and get them to our customers the next day.”
The SUV means we can print and send within a matter of minutes and with 95 percent of our orders coming late in the day, it takes a little bit of the pressure off”
Wood goes on to say that the device’s substantial colour gamut, glossy print and highly durable finish will fit in perfectly with the work Hippoprint produces for a range of clients—a customer list that includes a recent order from Kensington Palace.
He continues: “We frequently supply high colour posters and pull up banners with large ink loads, but it can be a real challenge to finish them the same day as they're printed.
“The SUV means we can print and send within a matter of minutes and with 95 percent of our orders coming late in the day, it takes a little bit of the pressure off.”