The firm’s CleanFlake product is a patent-pending adhesive technology that ‘switches off’ when submerged in a recycling bath so the graphic and adhesive cleanly separates from the PET substrate.
Eric Ide, segment manager for beer and beverage at Avery Dennison, explains: “Recycled PET is a valuable and saleable material in its own right, but this solution is also important because recycling leads to major reductions in the amount of material going to landfill, as well as delivering significant greenhouse emission savings.
“Our new technology removes a significant barrier to effective PET recycling, while offering the same quality, clarity and performance as conventional label materials.”