The new firm Motion Advertising Technology (MAT) will focus on the world of 3D imagery projected onto windows using enormous double-sided video screens.
Using a layer of vinyl infused with 10,000 shards of glass, clients can project images from in-store and stream live content, turning 2D into 3D and even 4D”
Colorset’s Tom Phelan says: “Using a layer of vinyl infused with 10,000 shards of glass, clients can project images from in-store and stream live content, turning 2D into 3D and even 4D. It can even be adapted for touch-screen.”
MAT can give the video the capacity to interact with the consumer, allowing them to dictate from their smartphone the images they would like to see on display. It can be hosted and configured from a central hub so that with the click of a button a campaign can change in an instant across multiple sites.