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The out-of-home advertiser will now upgrade as many as 350 screens to 70” digital displays outside Sainsbury’s stores. Powered by Clear Channel’s content management system Play iQ, the screens will provide advertisers with ‘live availabilities and campaign reporting’.

Justin Cochrane, chief executive officer of Clear Channel UK, comments: “We’re thrilled to have retained Sainsbury’s advertising business and are delighted that Sainsbury’s shares our vision for modernisation.

We’re thrilled to have retained Sainsbury’s advertising business and are delighted that Sainsbury’s shares our vision for modernisation”

“Building on past successes we’ve enjoyed, we now have an opportunity to transform Sainsbury’s outdoor advertising estate to a completely digital portfolio, underpinned by Play iQ – offering opportunities and experiences for both brands and Sainsbury’s customers.”

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Clear Channel retains lucrative Sainsbury’s deal

Clear Channel UK has beaten out tough competition to retain the advertising contract for Sainsbury’s stores, and will continue to sell the advertising space outside the supermarket chain’s nationwide outlets.