The Viscom Sign event will be looking at advertising technology and digital print technologies, covering processes and materials in the printing, sign-making, textiles and materials segments.
The event will feature input from major brands such as Epson, Fujifilm, HP and Mimaki.
Meanwhile, Viscom POS will focus more on communication and digitalisation at the point of sale, looking at markets for brand manufacturers and distributors; product, trade and marketing managers; retailers; agencies; exhibition stand builders; shop-fitters; furniture and equipment suppliers, advertising technicians and print services providers.
At last year’s Viscom, almost half of all visitors were interested in the POS segment; we’ve accommodated this trend by creating a dedicated trade fair”
Visitors can look forward to learning more about analogue and digital solutions, as well as trends for manufacturers and service providers from the display, packaging, interior and digital marketing segments.
Viscom director Petra Lassahn comments: “At last year’s Viscom, almost half of all visitors were interested in the POS segment; we’ve accommodated this trend by creating a dedicated trade fair.
“Here, brand manufacturers and distributors, shop owners, and marketing specialists will find everything in one place—from the complete customer journey to sales promotion at the point of sale.”