Creative FX helps BMW with Olympic campaign
Creative FX has applied new graphics to BMW Mini’s flagship Park Lane store as part is the firm’s support for the London 2012 Games.
The display features the backdrop of the London skyline showing landmarks like Tower Bridge and the London Eye, which has had its pods replaced with BMW cars. The graphics also include athletes, the Olympics logo and a countdown to the Games.
Printed on Avery digital external vinyl using specialist outdoor inks, the graphics can last up to seven years but, can also be e
Friday, 11 May 2012 07:27 GMT
The new display at the Park Lane store will help portray BMW’s support of the upcoming Olympics
Creative FX has applied new graphics to BMW Mini’s flagship Park Lane store as part is the firm’s support for the London 2012 Games.
The display features the backdrop of the London skyline showing landmarks like Tower Bridge and the London Eye, which has had its pods replaced with BMW cars. The graphics also include athletes, the Olympics logo and a countdown to the Games.
Printed on Avery digital external vinyl using specialist outdoor inks, the graphics can last up to seven years but, can also be easily removed when the Games have ended.
BMW has thrown its backing behind the Olympics, providing 4,000 cars for athletes and officials, as well as releasing special editions of its Mini Cooper named after London neighbourhoods—Baker Street and Bayswater.
