The signage from Paul Turner Displays will help draw attention towards the new Skin First store


Cheshire-based Skin First has revealed that following the opening of its new premises with the help of sign consultantcy and manufacturer Paul Turner Displays (PTD), the branding and signage has, 'worked well' to attract and maintain footfall.

Located on a main shopping street near some busy traffic lights, the new site already had the potential to attract a lot of attention—but the firm wanted the right signage in order to, 'boost this interest'. Skin First turned to Paul Turner from PTD to advise, produce and install the internal graphics and outdoor signage for the store.

Turner came up with a solution that would draw on natural light as much as possible, which protecting staff from the glaring sunlight. For the exterior signage, PTD designed a 6m try sign that would cover damaged brickwork and transform the front of the shop. A projecting sign was constructed using the same material to ensure the shop was visible if approached from any direction.

Following the success of the project, Skin First has also appointed PTD to produce its stand for an upcoming exhibition—proving the value of providing a quality end-to-end service in terms of repeat custom.