Tour de France Grand Départ inspires giant banner
Signs, exhibitions and displays specialist Harrisons Signs welcomed the Tour de France Grand Départ to its native Yorkshire in an innovative way by producing a giant version of the cycling event’s famous yellow jersey
Tuesday, 08 Jul 2014 09:14 GMT
The giant yellow jerseys welcomed Tour de France riders to Yorkshire
The Grand Départ marks the start of the annual cycling race and was this year awarded to the picturesque county of Yorkshire.
In an effort to welcome cyclists from around the world to the county, Harrison Signs joined forces with the team at York Minster cathedral to create a giant yellow jersey—representing the colour the Tour’s lead cyclist wears during each stage of the race.
“As an existing customer of Harrisons Signs, we were approached by the York Minster two weeks prior to the Tour de France Grand Départ,” explains Peter Harrison, sales and purchasing at Harrison Signs.
They had the fantastic idea that they wanted to make a huge publicity statement by covering the central viewing tower of the Minster with a huge yellow Tour de France jersey}”
“They had the fantastic idea that they wanted to make a huge publicity statement by covering the central viewing tower of the Minster with a huge yellow Tour De France jersey.”
On the eve of the Tour, three men were sent up and down the Minster’s 275 spiral stairs to the top of the tower to install the banner.
Bungee cord was used to secure the four sections of the banner to the side of the steel viewing cage that surrounds the top of the tower.
Installation was undertaken within four hours and removed after the event within an-hour-and-a-half.
