The new retractable stand, named Revolution, was revealed on the first day of the event. The Revolution is created from moulded polymers, a step away from the more traditional material of aluminium. The base is coated in white, glossy high-shine paint, and the sleek design is said to give the stand a ‘floating’ affect.

Osvaldo Gallio, managing director at Ultima, comments: “Revolution marks a new era by taking banner design from functional to stylish display product. We have specifically designed and engineered this state-of-the-art premium banner to give companies a competitive edge when promoting their brands and messaging.”

Traditionally, the design of a banner base has always been metallic and uniformly angular in shape. Revolution breaks these constraints and has been designed to give company brands the positioning they deserve by elevating their brand”

The new stand comes with an EVA bag to protect the product, as well as a new snap rail to make erecting the banner stand easier. As well as its other stylish qualities, the rail comes with endcaps to complete the look of the stand. Ultima has also focused on ease of use, and the stand comes with adjustable feet to create extra stability.

Gallio continues: “Traditionally, the design of a banner base has always been metallic and uniformly angular in shape. Revolution breaks these constraints and has been designed to give company brands the positioning they deserve by elevating their brand.”

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