Stena Line’s digital signage will service an eventual 15.4 million customers each year.

Digital signage media player developer, Advantech, has seen its systems installed by integration company Inurface Media for a major roll-out on two of Stena Line’s superfast ferries.

The commission follows a £26m refurbishment by Stena Line on Superfast VII and VIII and was driven by a need for a menu board solution that could be centrally controlled and flexibly updated to suit the company’s new hospitality marketing strategy.

Inurface plumped for Advantech’s ARL-DS303 media players, which were configured with its digital signage software IUF Media Manager.