Amcreen energises festival goers
Amscreen and Lucozade have announced a tie-up that will see them target tired and hungover festival goers this summer.
The energy drink's firm will use hundreds of Lord Sugar's digital signage screens within a 40 minute drive from festivals such as T in the Park and Global Gathering.
Amscreen say Lucozade are the first to utilise its 'unique targeting abilities' for more effective and targeted marketing.
“Our content delivery and scheduling software is designed to satisfy even the most specific bri
Monday, 25 Jun 2012 05:37 GMT
The screens will target key areas en route to festivals
Amscreen and Lucozade have announced a tie-up that will see them target tired and hungover festival goers this summer.
The energy drink's firm will use hundreds of Lord Sugar's digital signage screens within a 40 minute drive from festivals such as T in the Park and Global Gathering.
Amscreen say Lucozade are the first to utilise its 'unique targeting abilities' for more effective and targeted marketing.
“Our content delivery and scheduling software is designed to satisfy even the most specific briefs and we welcome those advertisers who wish to utilise the network in this way,” says chief executive officer, Simon Sugar.
The firm say it utilises the data it holds to ensure that the sites are targeted during periods of heavy footfall. Digital signage's greater flexibility when compared with other mediums then allows for the screens to be changed at the push of a button.
