Beauty on display at Inglot
Cosmetic company, Inglot, has sought the advice of AOPEN, to create a digitally enhanced product representation that reflects the firm’s focus on beauty
Tuesday, 13 Aug 2013 10:12 GMT
nglot specialises in high-quality make-up products and wanted to reflect this with its in-store product presentation.
Inglot wanted to stand out from the crowd with an eye-catching promotional tool, so AOPEN suggested installing a transparent display, to give a new dimension to the merchandise. Using video, images and graphics played in front of the featured products, the display attracts customers to the shop-front, increasing the stores visibility and drawing people inside.
Sharon Wertheimer, commercial manager at Inglot Cosmetics, explains: “Inglot is seen as a beauty expert and we wanted to extend that ethos throughout our shopping display, making it a compelling and glamorous experience while driving sales.”
Inglot is seen as a beauty expert and we wanted to extend that ethos throughout our shopping display”
The transparent display is more than just a showcase for products. Built inside a kiosk, it also features a video camera that can measure customers’ viewing behaviour and capture audience statistics, such as gender and age group.
Gabriëlle Offringa, marketing manager at AOPEN Europe, says the display solution solves the challenge of measuring the effectiveness of in-store marketing activity, and allows companies to determine how successful a campaign has been.
