The industry is ‘crying out’ for The Print Show
In a major development for the UK print industry, Link Exhibitions has launched The Print Show.
Tuesday, 02 Dec 2014 12:52 GMT
Birmingham’s National Exhibition Centre is the UK’s most prestigious exhibition venue and ideally placed for ease of access
Describing it as a new ‘forward-looking annual event’, organisers argue it represents an opportunity to sign-makers considering the merits of diversifying into cross-selling small-format print services alongside traditional offerings.
“Speaking to members of the industry on a regular basis, it’s clear that the print industry and its associated markets is crying out for an event like this,” says newly appointed event director Chris Davies.
The Print Show has been specially designed to address the needs of the whole industry, from high street print shops to the biggest conglomerate. Taking place at Birmingham’s National Exhibition Centre from October 13th to 15th 2015, the new show has been inspired by some of the key challenges facing the print industry.
There are annual shows for handbags, how can we not have one for an industry as historic and impressive as ours”
Although developed by the same marketing and sales team behind key industry titles Print Monthly and SignLink, the event will remain an independent platform. Indeed, the Print Show has already extended the hand of opportunity to all trade media and associations that want to benefit from being part of a solid annual platform that will work for the good of the industry.
The show will focus on the UK print industry and, instead of over-extending itself, will work to support the industry by providing a sustainable and solid annual market platform for its best companies to showcase their products. It will also set aside a portion of profits from the show to be reinvested into the print industry through growth generation and charitable projects. To further contribute to this fund, The Print Show will set aside £1 for every visitor that comes through its doors, and with a target of 10,000 visitors, the impact will be significant.
“The decision to invest a serious amount of resources into The Print Show in an effort to make this vision a reality is obviously a daunting prospect,” says Davies, who adds: “But it is vital for the UK print industry that we have a stable, solid, and well-run annual market platform for the industry. There are annual shows for handbags, how can we not have one for an industry as historic and impressive as ours?”
