Signwise record growth despite slow economy
Signwise UK has highlighted the importance of continual capital equipment investment, as it reports sustained growth despite the difficulties in the wider economy.
Monday, 08 Oct 2012 11:31 GMT
Gerry Poulton, founder and director of Signwise
The business has successfully repositioned itself since 2010 as a trade supplier and has seen its business grow, even as its margins got smaller.
There are sign-makers across the country with limited capacity or facilities}”
“There are sign-makers across the country with limited capacity or facilities; they’re a ready-made market for a well-equipped company like us,” explains founder and director, Gerry Poulton.
He says Signwise has been running, ‘24 hours a day for the past month,’ a trend he hopes will continue.
The firms success highlights how having an expansive range of equipment can help you sell direct to trade. The owner picked out Koolkut KK16 finishing equipment from Sagetech as a key part in helping the business to grow, removing production bottle-necks.
Poulton continues: “We’ve used and abused it for four years straight now, at workloads of over 100 sheets a month and it's never needed anything other than replacement blades.”
gfd
