HP bounces off the wall
HP has unveiled a new digital printing solution for wallcoverings, in a move the firm says will help print- service-providers (PSPs) and wallcovering manufacturers capture more of this popular market sector.
Tuesday, 12 Mar 2013 14:37 GMT
HP has highlighted the custom décor market as a potential money-maker for diversified companies
The solution consists of a modular range of design software, media, printing and finishing options—all of which the firm says has been designed to help customers expand their wallcovering business.
“In the commercial, retail and residential markets, demand for unique décor is rapidly growing as both consumers and designers seek new ways to reflect their individual tastes, values and experiences in their homes as well as businesses. The new digital printing solution from HP and our industry-leading partners helps PSPs and wallcovering manufacturers deliver this unique differentiation, bringing customers’ creativity to life,” explains vice president and general manager, sign and display, HP Xavier Garcia.
In the commercial, retail and residential markets, demand for unique décor is rapidly growing as both consumers and designers seek new ways to reflect their individual tastes”
The solution is comprised of the cloud-based web service, HP WallArt solution, which claims to simplify design, visualisation and products of customised wallcoverings. Also included are solutions from new HP partner, AVA, such as design software and the AVA RIP for file preparation.
There is also a range of compatible wall decoration media from HP and partners, as well as the HP Designjet L26500 and L28500 printer series for printing proofs or short runs directly to production media.
It also claims to offer high-volume, on-demand wallcovering production with the HP Scitex LX600 and LX850 industrial printers, while HP partner, Fotoba, offers automatic, accurate panel cutting.
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