The Sun launches royal baby billboard campaign
The Sun, as you would expect, has been quick to capitalise on the royal baby with the launch of a billboard campaign running across railway stations in the UK
Tuesday, 23 Jul 2013 12:43 GMT
The campaign was up less than twelve hours after the announcement of the birth
Planned and booked by M/SIX and Kinetic, it will appear on JCDecaux's Transvision Screens nationwide.
Other large-format royal baby displays included Tower Bridge turning vlue, the London Eye going red,white, and blue, as well as the BT tower (below) using 529,750 LEDs to tell the world the sex of the baby.
jmgf
